Mtaani Apparel
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Mtaani Apparel

Streetwear brand launch

Overview

Mtaani Apparel is a Kenyan streetwear brand built on urban culture and local pride. We created a bold visual identity, shot a lookbook and ran launch campaigns that built hype and sold out the first two drops within 48 hours.

2x

Drops sold out

+320%

Instagram engagement

+85%

Direct sales

Goals

  • Create a bold, memorable brand identity
  • Build pre-launch hype and community
  • Drive e-commerce sales from day one

Services Delivered

  • Brand identity & logo design
  • Lookbook photography
  • Social media management
  • Launch campaign strategy
Mtaani Apparel visual 1Mtaani Apparel visual 2
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