Safari & Wsla — Cinematic Reach That Fills the Pipeline
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Tourism & SafariCase Study

Safari & Wsla — Cinematic Reach That Fills the Pipeline

How we brought a safari and travel brand to life with drone-led video and lead-generation campaigns across key travel markets.

Campaign Reach

Before

Baseline

After

3.2M

Enquiry Volume

Before

Baseline

After

+210%

Video Views

Before

Baseline

After

+130%

Introduction

Safari & Wsla had unforgettable experiences to offer, but its reach in key travel markets was limited and its content library couldn't keep up with the story it wanted to tell.

Where We Started

We brought the brand's experiences to life with cinematic, drone-led videography that captured the scale and beauty of every journey.

We built a content library the brand could draw on across channels, ensuring a consistent, premium look.

The Journey

We paired that content with lead-generation campaigns aimed at international travellers in key markets, growing awareness and filling the booking pipeline.

The campaigns reached 3.2 million people, lifted enquiry volume by 210% and grew video views by 130% — turning awareness into real booking conversations.

Impact & Reach

3.2M

Campaign Reach

+210%

Enquiry Volume

+130%

Video Views

Safari & Wsla — Cinematic drone-led storytelling.

Safari & Wsla

Cinematic drone-led storytelling.

Why This Works

Cinematic content

Drone-led video that captures the scale of the experience.

Reusable library

A bank of content that powers every channel.

Market targeting

Campaigns aimed at the right international travellers.

Pipeline focus

Reach designed to convert into booking enquiries.

Conclusion

Safari & Wsla now has a cinematic content library and a proven way to reach travellers in key markets.

That reach translates into a healthier booking pipeline — awareness that becomes enquiries, and enquiries that become trips.

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